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Matthew Martin

Matthew Martin

Business Development Manager

Southern Power

Matthew Martin is a Business Development Manager at Southern Power, where he drives growth through the Commercial and Industrial Customer Program, as well as wholesale origination and customer care initiatives in the Southeast region. His current focus is on maintaining and expanding Southern Power's presence in the Southeast, while engaging with commercial and industrial customers to understand their needs and help them achieve their corporate sustainability goals. Whether it’s wind, solar or natural gas, Matthew aims to find the best solutions for customer requirements.

Previously, Matthew served as a wholesale marketing analyst in Southern Power’s Commercial Operations & Trading (CO&T) organization. In that role, he supported Southern Power’s wind and solar assets, primarily in CAISO, and coordinated multiple facility O&M transitions. Before joining CO&T, he worked as a fleet operations coordinator on Southern Company’s Real Time Operations team, where he managed and dispatched the generation fleet to serve both native and contracted loads. He also has experience as an hourly energy scheduler on the Southern Company trading floor and as a distribution system operator for Alabama Power and Gulf Power

Before joining Southern Company, Matthew was an air traffic supervisor and facility manager in the United States Air Force. He holds a bachelor’s degree in business administration from Wayland Baptist University and a master’s degree in international business from Troy University.

Originally from Tampa, Florida, Matthew now lives in Trussville, Alabama with his wife Marjorie and their children.

Phone: 813-494-1644 Email:

Where do you call home? I was born in Harrisburg, Pennsylvania, but moved to Tampa, Florida, when I was two. So, Tampa is where I call home. I love that place!

What are your hobbies? Golf (the entire family plays), cross-fit, “I declare WAR” (my son loves this card game) and puzzles.

What’s the best vacation you’ve taken? The best vacation I’ve taken was to Costa Rica. We really enjoyed the culture, the weather and the scenery.

Favorite food? Spaghetti or chili – it’s a 50/50 ball.

If you were stuck on an island, what three things would you bring? Because I know this island is equipped with unlimited access to pristine golf, I’d bring my golf clubs, satellite music player and someone who specializes in “off the grid” living.

Tell us something we might not know about you. I was a tower and radar Air Traffic Controller in the United States Air Force (pushing tin). I thoroughly enjoyed serving my country and LOVED directing traffic patterns. It was an absolute rush!

What is the last book you read? “Will” by Will Smith

Tell us something on your bucket list. I’d love to play Augusta National. I’ve played Tour 18 in Dallas, Texas, so I’ve had the privilege to experience the “Amen Corner” replica, but I’d love to play Augusta just once! 

What is the first thing you’d buy if you won the lottery? A lawyer!

What is your biggest pet peeve? Being in the presence of someone belittling or degrading someone else. I can learn a lot about a person based on the way they treat someone who can’t do anything for them. 

Do you have a hidden talent? I can solve the 3x3 Rubik’s Cube. Not sure if that’s a talent, but it feels like one.

What show are you currently watching? “Ozark” for the fifth time.